Generation obtains the exclusive distribution rights for Boxalino’s CEM solutions
Montreal, April 20th, 2009. – The Generation Group, an integrated communication and technology company headquartered in Montreal, just acquired the exclusive distribution rights in North America and China for an innovative CEM (Customer Experience Management) solution created by Boxalino, a Swiss company, using revolutionary technologies driven by artificial intelligence.
For this initiative, a new Canadian company was created, named Guidyu. With offices in Beijing, Vancouver and Montreal, Guidyu’s goal is to become the international standard in CEM for customer service and support, based on an intelligent platform that organically enhances and enriches customer experiences and data in real time.
”Guidyu will enable companies to significantly increase their sales and drastically reduce their costs of customer support by optimizing the customer experience on the web while facilitating support access to the right agent if necessary.”, said Benoit L’Archevêque, CEO of Guidyu. It is a technology that improves CEM, an approach that strategically enhances the customer experience towards a product or a service.
Guidyu’s Search/Guidance Engine piggybacks on all types of web sites and portals permitting a new standard in search experience by applying a new intelligent way of guiding the consumer to quickly and easily find what they are looking for.
The Guidyu CEM Platform enhances customer satisfaction by providing a personalized and intuitive experience across all corporate communication channels, both for the web and contact center.
About the Generation Group
The Generation Group offers integrated services in marketing, strategy and communication by the means of Generation Pub Communications and Generation Clik Multimedia. Their experienced team of 35 professionals have evolved in the environment new technologies and so called traditional advertising mix. Able to realize all types of projects, whether it’s consulting, marketing strategy, advertising, production, promotion, public relations and Web design for clients in Canada, the US, Europe and Asia.
Founded in 1994 and headquartered in Zurich, Switzerland, Boxalino is a high technology software company offering advanced Customer Experience Management (CEM) tools and technologies in the fields of intelligent search, customer care, personalization and profiling.
Boxalino’s proprietary technologies provide a Guided Search Engine that offers a new type of search experience by enabling step-by-step guidance within the search process, while Boxalino’s Profiling & Recommendation Engine offers a new level of real-time recommendation by leveraging user communities within a social framework.
Guidyu is the culmination of a multi-disciplinary team of professionals in the field of communication, CEM (Customer Experience Management), and technology, Guidyu goal is to quickly penetrate the online retail market, contact centers, banks and insurance institutions (FSI), as well as the public sector by forming strategic partnerships with like minded companies able to implement our solutions.
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Contact : Benoit L’Archevêque
Tel. : 514 521-3300, ext. 223
email : firstname.lastname@example.org